Everything your attorney website needs
Design, content, search visibility, advertising compliance, an editor you control, and Google setup - built as one system. What is included depends on the plan you choose.
01 · The system
What a FirmaType site is made of
Eight parts, built to work as one. Which parts come with which plan is on the pricing page.
Custom Website Design
Every site is designed for your specific practice area, location, and client type. Not a template. Not a theme that looks like 10 other law firms in your city.
- Desktop and mobile-first responsive design
- Practice area-specific color palette and typography
- Custom section layout per practice area
- Professional photography placeholders (headshot, office)
- Trust signals designed for your client demographic
Content Writing
Every page is written for the searches your ideal clients are actually making - not generic filler that Google ignores.
- Homepage copy targeting your primary practice area
- Individual practice area pages (up to 10)
- Attorney bio and credentials page
- Contact page with local trust signals
- Privacy policy and terms of service
SEO Infrastructure
Technical SEO built into every page from day one. Not an afterthought. Not a plugin.
- JSON-LD schema (LocalBusiness + Attorney + LegalService)
- FAQPage and BreadcrumbList schema
- Meta titles under 60 chars, descriptions under 160
- Open Graph tags for social sharing
- XML sitemap submitted to Google
- Proper H1 hierarchy enforcement
Performance
Fast on every phone, easy to read for everyone, tested on every build before you see it.
- Static site - zero server latency
- Global content delivery network - fast in every city
- Self-hosted fonts (zero layout shift)
- Optimized images and lazy loading
- Passes Google's page-speed benchmarks
State Bar Compliance
Every state has different advertising rules for attorneys. Your site ships with the correct disclaimers built in - a compliance moat most generic website builders do not offer.
- State-specific attorney advertising disclaimers
- NY "Attorney Advertising" label (required)
- FL attorney hiring disclaimer (required)
- CA and TX specific disclaimer variations
- Universal footer and contact form disclaimers
- "Past results do not guarantee future outcomes" where required
Built-in editor
Edit your own content, publish blog posts, and view contact form submissions - all from a clean admin dashboard with no technical knowledge required.
- Secure login with session management
- Rich text editor for all page sections
- Blog manager (create, edit, publish, unpublish)
- Media library for photos and documents
- Contact form submission viewer + CSV export
- Site settings (phone, email, hours) without code changes
Google Setup
Every live site includes full Google integration - not optional, not an add-on.
- Google Analytics 4 installed and configured
- Google Search Console submitted and verified
- Google Business Profile audit and optimization
- Initial sitemap submission
Security and Reliability
Enterprise-grade protection, SSL, and 99.99% uptime - with no server for you to maintain.
- SSL certificate (automatic, always-on)
- Attack protection built in
- 99.99% uptime
- Zero-dependency hosting (no PHP, no MySQL, no WordPress)
- Automatic security headers
02 · Growth add-ons
Growth add-ons
Bolt these onto any plan when you are ready to grow beyond the foundation.
- Monthly SEO Blog Contentsee pricing2 posts/month targeting local keywords
- Review Generation Systemsee pricingAutomated SMS/email review requests to clients
- Google Ads Managementsee pricingPPC campaigns for high-intent searches
- Local Services Adssee pricingGoogle Guaranteed badge for attorneys
- Citation Buildingsee pricing50+ local directory submissions (BrightLocal)
- AI Intake Chatbotsee pricing24/7 chat widget that qualifies leads
Ready to see what your site could look like?
Get a free preview built for your specific practice area and location. No commitment required.
Get My Free Preview Site